This year’s community based project focuses on road safety in the county.
Last year we ran a successful local schools project as part of our commitment to the local community which resulted in Vernon Terrace Primary School having a new playground for the children.
This year’s community based project focuses on road safety for young road users and we are working closely with Northamptonshire County Council to highlight road safety awareness.
We have used a cartoon character, based on our very own paving machine named Bessie, to engage with a younger audience initially through this poster which shows the 3 biggest causes of accidents involving children in the county – based on figures supplied by the county council. The poster has been sent to doctors’ and dentists’ surgeries, schools, youth clubs and libraries throughout Northamptonshire as we want to reach as many youngsters as possible and make the county a safer place for them.
This campaign will also include a further initiative for schools during Road Safety Week (19th to the 25th November) and details of that will be featured on here later this autumn.
The poster speaks for itself: Please download your PDF copy here
We also delighted with have the support of some of our local MPs.
Philip Hollobone: “I’d like to congratulate Phoenix for its valuable road safety initiative. Bessie should help lots of local schoolchildren realise the importance of road safety and of being seen and being safe”.
Brian Binley: “Phoenix Surfacing is one of the most ethically based companies in our county, and certainly one of the most supportive of our communities. Their record of help for communities in Northampton is second to none. This is a local SME providing real help in the community and I am delighted to be associated with them in this project”.